Sunday, 6 November 2011

Examples of Motion Graphic

a.     Logo/ Brand ID - http://www.youtube.com/watch?v=ieSVaOx2_FQ


                                               i.     Client/ Company :  American Broadcasting Company
                                             ii.     Objective and Purposes of video :  To draw attention to the brand name ‘ABC’
                                            iii.     Art Style for the video :  Use of sketches before actual logo is formed, fireworks-like effect

b.     Concept video - http://www.youtube.com/watch?v=r0hY5KnA24g


                                               i.     Client/ Company : University of Applied Sciences, Dortmund
                                             ii.     Objective and Purposes of video :  Showcases how to give the power of interaction to the user
                                            iii.     Art Style for the video : Animation, contrast of black and white


                                               i.     Client/ Company : The mass public
                                             ii.     Objective and Purposes of video :  To help conceptualize Gulf Oil Spill
                                            iii.     Art Style for the video : Numerical representation of statistics


                                               i.     Client/ Company : Rubbermaid
                                             ii.     Objective and Purposes of video :  Instruction for various product
                                            iii.     Art Style for the video : A wide array of instruction sequence illustrations (infographics)


                                               i.     Client/ Company : Jitterbug
                                             ii.     Objective and Purposes of video : Highlight the lyric of the song
                                            iii.     Art Style for the video : Colorful and interesting fonts, Kinetic Typography

f.      Advertisement - http://www.youtube.com/watch?v=ZXXrWRRygTo


                                               i.     Client/ Company : Apple
                                             ii.     Objective and Purposes of video : Shows functions of IPhone 4
                                            iii.     Art Style for the video : Simple and direct, hands-on demonstration
  


                                               i.     Client/ Company : Motionkollektivet
                                             ii.     Objective and Purposes of video : To introduce the characters of the movie
                                            iii.     Art Style for the video : Punk rock style with character sketch

h.     Promotional video - http://www.youtube.com/watch?v=WqmB2y02n3I


                                               i.     Client/ Company : Banks
                                             ii.     Objective and Purposes of video : Promote own music
                                            iii.     Art Style for the video : Use of eye-catching colours


                                               i.     Client/ Company : BBC News
                                             ii.     Objective and Purposes of video : News broadcast
                  iii.  Art Style for the video : Horizontal scrolling text banner

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